8 / 100
Report prepared by Agence Démo Wallonie
Boulangerie Van Damme (fictitious)
Bakery · Liège · 10 questions × 3 runs × 4 engines = 120 answers analysed
AI recommendation score: the business is mentioned in 10 of 120 answers, i.e. 8% (95% confidence interval: 5% – 15%).
Results by engine
| Engine | Mentioned | 95% interval | Cited with a link |
|---|---|---|---|
| ChatGPT | 0 / 30 (0%) | 0% – 11% | 0 |
| Gemini | 3 / 30 (10%) | 3% – 26% | 0 |
| Perplexity | 5 / 30 (17%) | 7% – 34% | 3 |
| AI Overviews | 2 / 30 (7%) | 2% – 21% | 2 |
Example question asked: “Où acheter les meilleures gaufres de Liège dans le centre-ville ? (Where can I buy the best Liège waffles in the city centre?)”
Recommended instead
- Au Pain d’Outremeuse (fictitious) — 35% share of voice
- La Fournée du Carré (fictitious) — 20% share of voice
- Maison Lambert (fictitious) — 12% share of voice
3 key findings
- Never cited by ChatGPT in 30 answers, while “best Liège waffles” is the most asked question in the panel.
- The winning answers rely on Liège food blogs where the bakery does not appear.
- The website does not mention the house speciality (pearl sugar waffle), even though it comes up in Google reviews.
3 priority actions
| Action | Impact | Effort |
|---|---|---|
| Showcase the house Liège waffle: dedicated page, photos, price | High | Low |
| Contact 2 Liège food blogs cited by the AI assistants | High | Medium |
| Add address, opening hours and payment methods as structured data | Medium | Low |
Outreach email draft
Subject: your waffles are missing from ChatGPT’s answers Hello, When you ask ChatGPT where to buy the best waffles in Liège, your bakery is never mentioned — even though your customers talk about them in their reviews. I have prepared a short analysis with three concrete actions. Would you like me to send it to you? Best regards, Agence Démo Wallonie Prefer not to be contacted again? A simple “STOP” in reply is enough.