How to choose a GEO tool
Rather than a checklist rigged in our favour, here are the criteria we consider decisive and how Recoia meets them. Use them to assess any tool, including ours.
Updated 25 September 2026.
| Criterion | Why it matters | Recoia |
|---|---|---|
| Runs per question | A single answer proves nothing: AI assistants vary from one call to the next. | At least 3 per engine and per period, with a Wilson confidence interval. |
| Access to raw answers | A score you cannot check convinces neither you nor your client. | Every answer can be read and filtered. |
| Cited sources | Knowing which pages the AI read is the key to acting. | URL, source type and comparison with the client’s page (“why” engine). |
| How answers are collected | Automating consumer interfaces is fragile and against their terms. | Through official APIs and data providers. |
| White label and prospecting | For an agency, the value is commercial too. | Search by sector + city, reports with your logo, email drafts. |
| Language and markets | Answers vary with the language and the area. | French (France, Belgium); Dutch planned. |
Our detailed comparisons
SEO vs GEO: where to put your effort
Goal, unit of work, sources, measurement, timing: how ranking on Google differs from being recommended by AI assistants, and what to do first.
ChatGPT, Perplexity, Gemini, AI Overviews compared for businesses
Crawlers to allow, links to sources, trackable clicks: what each assistant officially documents, and how to measure each one separately.
GEO: do it yourself, hire an agency or use a tool?
Reliability, time, budget, implementation: an honest comparison of the three ways to work on your visibility in AI assistants.
The questions to ask any vendor
- How many times is each question asked before a score is calculated?
- Can I read the raw answers behind every number?
- How are the answers collected?
- Can the reports carry my brand?
- What does an audit really cost, all in?
Detailed comparisons with other tools on the market will be published here, with verifiable, dated facts. Spotted a mistake about you? Write to us and we will correct it quickly.
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