Guides: winning customers through AI assistants

Structured data for AI: LocalBusiness, Service and FAQ, with examples

What Google says about markup for AI Overviews, the three blocks a business needs, ready-to-adapt JSON-LD examples and the mistakes to avoid.

26 September 2026 · 6 min

Finding customers through AI assistants: a 5-step method

Your customers ask ChatGPT for advice before they call. How to become one of the businesses it recommends, topic by topic, and measure the effect.

26 September 2026 · 6 min

Appearing in ChatGPT answers: what is up to you

Crawlers to allow, focused pages, third-party sources, freshness, measurement: the conditions you control, according to the official documentation.

26 September 2026 · 7 min

Google AI Overviews: what Google actually tells websites

Requirements, best practices, Search Console reporting and controls: Google’s official documentation summed up, without the myths.

26 September 2026 · 5 min

The page AI assistants cite: a 12-point checklist

One topic, a summary, prices, an area, proof, an FAQ: the checklist for writing a page that AI assistants can easily understand and cite.

26 September 2026 · 5 min

GEO: a practical guide for agencies

What Generative Engine Optimization is, how it differs from SEO, and how to turn it into a profitable service for your clients.

25 September 2026 · 8 min

SEO vs GEO: where to put your effort

Goal, unit of work, sources, measurement, timing: how ranking on Google differs from being recommended by AI assistants, and what to do first.

ChatGPT, Perplexity, Gemini, AI Overviews compared for businesses

Crawlers to allow, links to sources, trackable clicks: what each assistant officially documents, and how to measure each one separately.

GEO: do it yourself, hire an agency or use a tool?

Reliability, time, budget, implementation: an honest comparison of the three ways to work on your visibility in AI assistants.

The GEO metrics worth tracking (and the misleading ones)

Mention rate, citations, share of voice, visits and enquiries from AI: how to read them with their margin of error, and which numbers to ignore.

Tracking visits from ChatGPT and Perplexity

utm_source, referrer, the limits of apps and Google AI Overviews: how to count the clicks that come from AI assistants.

Why a single ChatGPT answer proves nothing

AI assistants never answer the same way twice. How to measure a brand’s visibility with repeated runs and confidence intervals.

Prospecting with AI visibility: method and B2B rules in France and Belgium

Turn a GEO audit into a useful first contact, without spam: targeting, the message, and the rules for B2B email prospecting in France and Belgium.

GEO glossary

The vocabulary of AI visibility, explained simply.

Measurement methodology

Repeated runs, confidence intervals, pooling.

AI barometers

Who AI assistants recommend, by industry and by city (in French).