The page AI assistants cite: a 12-point checklist
One topic, a summary, prices, an area, proof, an FAQ: the checklist for writing a page that AI assistants can easily understand and cite.
By Sébastien Monnier · · 5 min read · Lire en français
You know on which topic you are missing from AI assistants’ answers. Now the page has to be written. Here is the checklist Recoia uses for its page briefs. It promises nothing, but each point makes your page easier to understand and to cite.
The checklist
| # | Point | Why |
|---|---|---|
| 1 | One topic per page: one service, one city | A page that answers a specific question is easier to cite |
| 2 | An explicit main heading (“Leak repair in Lille”) | It uses the words of the question |
| 3 | A three-sentence summary at the top of the page | Who, what, where, how much, how quickly |
| 4 | An indicative price or price range, in euros | The most frequent question, often quoted as is |
| 5 | Response time and availability (emergencies, weekends) | A frequent deciding factor |
| 6 | Area covered, with towns written out in full | Questions are often local |
| 7 | Proof: reviews (rating and count), years of experience, guarantees, labels | Verifiable facts rather than adjectives |
| 8 | A “service · from · lead time” table | Tables are easy to reuse |
| 9 | An FAQ: one question per subheading, the answer in the first sentence | It covers the variants of the question |
| 10 | Structured data that describes what is visible | Helps machines understand the business and the service |
| 11 | Contact details identical on the site, the Business Profile and directories | Consistency prevents errors |
| 12 | A visible last-updated date | Shows the information is current |
Checklist compiled by Recoia, updated 26 September 2026.
An example structure
- Main heading: “Leak repair in Lille”
- Summary: “Plomberie Durand is on site within 2 hours in Lille and the metropolitan area, 7 days a week. Call-out and diagnosis from €89. Rated 4.8/5 from 120 reviews.”
- Our services: a bulleted list, then a table of prices and lead times
- Area covered: the towns, written out
- Why choose us: guarantees, experience, two dated reviews
- Frequently asked questions: “How much does leak detection cost in Lille?”, “Do you come out on Sundays?”…
- Contact: phone, opening hours, form
After publishing
Publish, note the date (Recoia shows it on the chart), then let automatic tracking run. A clear improvement shows up when the confidence interval no longer overlaps the previous one: only then does Recoia flag it as significant. The crash test also lets you estimate the effect of a new version before you publish it.
Updated 26 September 2026.