GEO resources
Getting recommended by AI assistants, measuring honestly, winning customers. Dated, sourced articles. See also the guides by topic.
SEO vs GEO: where to put your effort
Goal, unit of work, sources, measurement, timing: how ranking on Google differs from being recommended by AI assistants, and what to do first.
· 6 min read
ComparisonChatGPT, Perplexity, Gemini, AI Overviews compared for businesses
Crawlers to allow, links to sources, trackable clicks: what each assistant officially documents, and how to measure each one separately.
· 6 min read
ComparisonGEO: do it yourself, hire an agency or use a tool?
Reliability, time, budget, implementation: an honest comparison of the three ways to work on your visibility in AI assistants.
· 5 min read
GuideStructured data for AI: LocalBusiness, Service and FAQ, with examples
What Google says about markup for AI Overviews, the three blocks a business needs, ready-to-adapt JSON-LD examples and the mistakes to avoid.
· 6 min read
MethodThe GEO metrics worth tracking (and the misleading ones)
Mention rate, citations, share of voice, visits and enquiries from AI: how to read them with their margin of error, and which numbers to ignore.
· 5 min read
GuideFinding customers through AI assistants: a 5-step method
Your customers ask ChatGPT for advice before they call. How to become one of the businesses it recommends, topic by topic, and measure the effect.
· 6 min read
GuideAppearing in ChatGPT answers: what is up to you
Crawlers to allow, focused pages, third-party sources, freshness, measurement: the conditions you control, according to the official documentation.
· 7 min read
GuideGoogle AI Overviews: what Google actually tells websites
Requirements, best practices, Search Console reporting and controls: Google’s official documentation summed up, without the myths.
· 5 min read
GuideThe page AI assistants cite: a 12-point checklist
One topic, a summary, prices, an area, proof, an FAQ: the checklist for writing a page that AI assistants can easily understand and cite.
· 5 min read
MethodTracking visits from ChatGPT and Perplexity
utm_source, referrer, the limits of apps and Google AI Overviews: how to count the clicks that come from AI assistants.
· 5 min read
GuideGEO: a practical guide for agencies
What Generative Engine Optimization is, how it differs from SEO, and how to turn it into a profitable service for your clients.
· 8 min read
MethodWhy a single ChatGPT answer proves nothing
AI assistants never answer the same way twice. How to measure a brand’s visibility with repeated runs and confidence intervals.
· 6 min read
ProspectingProspecting with AI visibility: method and B2B rules in France and Belgium
Turn a GEO audit into a useful first contact, without spam: targeting, the message, and the rules for B2B email prospecting in France and Belgium.
· 7 min read