Estate agents

Property: be the agency AI assistants suggest in your area

Getting a valuation, choosing an agency to sell, finding a property manager: people ask AI assistants these questions too, including expats looking for a home. Assistants answer by neighbourhood and by service. Recoia measures whether you are named and gives you the pages to create.

For: estate and letting agents, independent agents, property managers, building managers. Updated .

What your customers ask AI assistants

Examples of real-world questions, like the ones Recoia asks ChatGPT, Gemini, Perplexity and Google AI Overviews several times to measure who gets recommended. Recoia asks them in French, the language of the market it measures.

  • “Which estate agency should I choose to sell a flat in Paris?”
  • “A free and reliable property valuation in Paris?”
  • “Best letting and management agency in Paris, what fees?”
  • “An estate agency in Paris that specialises in period properties”
  • “Which building management company in Paris has good reviews?”

Where AI assistants get their information

Types of sources seen in answers for this industry (updated 26 September 2026).
SourceWhy it matters
Property portals and directoriesThey link agencies to neighbourhoods and types of property.
Customer reviewsSellers and tenants judge responsiveness: answers sum it up.
Your neighbourhood pages and guidesPrice per m², atmosphere, transport: local facts that are often cited.

The information your website must give

  • Your services (sales, lettings, management, building management) on separate pages
  • The neighbourhoods and towns you cover
  • Your fees, displayed as the law requires
  • Average timescales and how you value a property
  • Your team, its specialities and the languages it speaks

The pages to create first

  1. One page per neighbourhood you cover

    Dated local information answers “selling in Paris” questions.

  2. One page per service

    Management, lettings, building management: each service has its own questions.

  3. An up-to-date “Selling in Paris” guide

    Steps, timescales, documents: useful content that is regularly cited.

Common mistakes

  • Only listings, no page about your services
  • Neighbourhood pages copied from one town to the next
  • Fees nowhere to be found

What Recoia does for you

  1. It reads your website

    Services, areas, customers: the questions are built for you.

  2. It asks the AI assistants

    Every question several times, on four assistants, every 2 weeks.

  3. It shows the opportunities

    The topics where your customers are searching and a competitor is named instead of you.

  4. It gives you the page to create

    Title, outline, facts to include, FAQ, structured data. Then it measures the effect.

Frequently asked questions

Aren’t my listings enough?

Listings change all the time; assistants rely more on stable pages that describe your services and your areas.

What about a network of agencies?

Each agency can be tracked separately, with a report per agency. See the Brands and networks page.

Be among the first to try Recoia

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