B2B: make the shortlist before the first call
Before issuing a tender or asking for quotes, many buyers ask an assistant “which providers for…”. The names it gives become the first shortlist. Recoia measures whether you are on it, against whom, and tells you what content to publish.
For: agencies, consultancies, software vendors, B2B service providers. Updated .
What your customers ask AI assistants
Examples of real-world questions, like the ones Recoia asks ChatGPT, Gemini, Perplexity and Google AI Overviews several times to measure who gets recommended. Recoia asks them in French, the language of the market it measures.
- “Which agency should rebuild our e-commerce site in Paris?”
- “Best payroll software for a French SME?”
- “A cybersecurity consultancy for an SME in Paris”
- “Compare managed IT service providers in Paris”
- “Which expert for a GDPR audit of an SME?”
Where AI assistants get their information
| Source | Why it matters |
|---|---|
| Comparison sites and professional directories | They provide lists of providers by speciality. |
| Case studies and articles | Dated client cases with figures are often cited as proof. |
| Your website | Clear offers, sectors served, indicative pricing, references. |
The information your website must give
- Each offer described on its own page
- The sectors and company sizes you serve
- Client cases with dated results
- An indication of price or your pricing model
- Certifications and partnerships
The pages to create first
- One page per offer and per target
“E-commerce rebuild for industrial SMEs” answers a precise question.
- Case studies
Context, action, result, date: the most cited format in B2B.
- A pricing or “How we work” page
Buyers ask for orders of magnitude; so do AI assistants.
Common mistakes
- Generic “Solutions” pages with no target and no example
- No dated client references
What Recoia does for you
It reads your website
Services, areas, customers: the questions are built for you.
It asks the AI assistants
Every question several times, on four assistants, every 2 weeks.
It shows the opportunities
The topics where your customers are searching and a competitor is named instead of you.
It gives you the page to create
Title, outline, facts to include, FAQ, structured data. Then it measures the effect.
Frequently asked questions
What if we work across France or Belgium?
Recoia then builds national questions and questions for major cities based on your targets. Opportunities show where you are missing.
Be among the first to try Recoia
Businesses and agencies: we are opening in waves. People on the list get the launch price for 12 months.