E-commerce: get into AI assistants’ product comparisons
“Which mattress for back pain?”, “the best French trail running shoe brand?”: shoppers ask the assistant for a shortlist before they click. Recoia measures whether your brand and products are named, against which competitors, and which pages or sources you are missing.
For: online shops, direct-to-consumer brands, specialist marketplaces. Updated .
What your customers ask AI assistants
Examples of real-world questions, like the ones Recoia asks ChatGPT, Gemini, Perplexity and Google AI Overviews several times to measure who gets recommended. Recoia asks them in French, the language of the market it measures.
- “Which French brand of trail running shoes should I choose?”
- “Best mattress for back pain, value for money”
- “Where can I buy speciality coffee online with fast delivery?”
- “Compare online shops for sustainable clothing”
- “Which website for quality bike parts?”
Where AI assistants get their information
| Source | Why it matters |
|---|---|
| Comparisons, reviews and specialist media | “Best X” answers are often drawn from these articles. |
| Forums and communities | User feedback is frequently quoted in answers. |
| Your product pages and buying guides | Clear specifications and comparison guides can be cited. |
The information your website must give
- Key specifications, as text and in a table
- Prices, delivery times and costs, and your returns policy
- What sets you apart (manufacturing, warranty, materials)
- Product reviews
The pages to create first
- “How to choose” buying guides
They answer the comparison questions shoppers put to AI assistants.
- Dated comparison tables between your ranges
A clear table is often reused as it is.
- A factual “Why us” page
Origin, warranty, service: what answers quote to tell brands apart.
Common mistakes
- Product pages with the manufacturer’s description copied word for word
- Delivery costs that only appear at checkout
What Recoia does for you
It reads your website
Services, areas, customers: the questions are built for you.
It asks the AI assistants
Every question several times, on four assistants, every 2 weeks.
It shows the opportunities
The topics where your customers are searching and a competitor is named instead of you.
It gives you the page to create
Title, outline, facts to include, FAQ, structured data. Then it measures the effect.
Frequently asked questions
Does Recoia track questions without a town?
Yes: for a national website, questions are built without a location or by country. Opportunities are then grouped by product category.
Be among the first to try Recoia
Businesses and agencies: we are opening in waves. People on the list get the launch price for 12 months.