8 / 100
Report prepared by Agence Démo Nord
Plomberie Martin (fictitious)
Plumber · Lille · 15 questions × 3 runs × 4 engines = 180 answers analysed
AI recommendation score: the business is mentioned in 15 of 180 answers, i.e. 8% (95% confidence interval: 5% – 13%).
Results by engine
| Engine | Mentioned | 95% interval | Cited with a link |
|---|---|---|---|
| ChatGPT | 2 / 45 (4%) | 1% – 15% | 0 |
| Gemini | 4 / 45 (9%) | 4% – 21% | 1 |
| Perplexity | 6 / 45 (13%) | 6% – 26% | 4 |
| AI Overviews | 3 / 45 (7%) | 2% – 18% | 3 |
Example question asked: “Quel plombier me conseilles-tu à Lille pour une fuite d’eau urgente un dimanche ? (Which plumber would you recommend in Lille for an urgent water leak on a Sunday?)”
Recommended instead
- Lille Dépannage Pro (fictitious) — 31% share of voice
- Artisan Dubois & Fils (fictitious) — 22% share of voice
- Nord Plomberie Services (fictitious) — 14% share of voice
3 key findings
- Missing from 43 of 45 ChatGPT answers, while 2 competitors are named in more than one answer in 4.
- The AI assistants mostly cite directories (PagesJaunes, Houzz) where the business’s listing is incomplete.
- The website mentions neither the neighbourhoods covered nor response times, two pieces of information found in 80% of the winning answers.
3 priority actions
| Action | Impact | Effort |
|---|---|---|
| Create an “Emergency plumbing in Lille” page with neighbourhoods, response times and indicative prices | High | Medium |
| Complete and align the directory listings the AI assistants cite (hours, services, photos) | High | Low |
| Add a factual FAQ (emergencies, guarantees, area) marked up as structured data | Medium | Low |
Outreach email draft
Subject: Plomberie Martin is missing from ChatGPT’s answers in Lille Hello, When we ask ChatGPT “which plumber should I contact in Lille for an emergency”, your business does not appear in any of the answers we analysed, while two competitors are recommended regularly. We have prepared a short report (3 findings, 3 actions): I would be happy to send it to you, with no obligation. Kind regards, Camille — Agence Démo Nord No longer wish to hear from us? Simply reply “STOP”.